Remodeling? Expanding? Moving? Heck, even just rearranging?
Look how much attention a simple photo of a back room got. Over 10% of viewers “liked” this single, simple photo and almost as many thought it worthy of a compliment. It’s received active engagement for a week.
Just for a single photo of the back room of a shop that most of the viewers have never been in, and will never visit.
What does this tell the wise consignment, resale, or thrift shopkeeper?
People like to be involved.
They’re longing to become a fan, to get the “inside scoop,” to have something to talk about.
They love before-&-after and even during photos. They love hearing the reasons and the results.
They want to be involved. So let them!
Anytime you make a change to your shop, even one as simple as adding a bit of tulle to a corner for homecoming dresses or creating a room vignette with that stunning couch… use this process and your camera to involve your followers, fans and friends.
A move, expansion, or remodel is worthy of a blog that will follow everything from your decision (with photos of why you need to expand; all the great stuff you have!) to making choices (outriggers or wall standards? Mushroom or putty walls? ) to triumphs and setbacks (look at the great brick wall we uncovered? Oh, no, it’s got a FUSE BOX!). People will love it. They’ll follow your comments. They’ll tell their friends. They’ll stop by just to see how things are going.
Heck, they may even have a cousin who’s a designer or plumber or finish carpenter or pick-up owner who’d be delighted to help out.
Remember, if you’re afraid that you won’t have enough to “say” on a blog (huh. I’ve never met a successful shopkeeper yet who found herself/himself tongue-tied on the topic of the shop…) you don’t HAVE to continue a blog… it can be short-lived. Imagine ReDo at ReDecor or ReModeling/ ReUsing at ReStore….