Great thought from Andy Sernovitz:
“A lot of usability simply comes down to timing. If it’s not convenient for them, people just won’t do it. QR codes are a great example. It seems like they’re always jammed in odd places at odd times — which is part of the reason so few people bother with them. But Applebee’s stumbled onto a great moment to feature them: At the table while customers wait for their food. People already have their phones out, and the QR codes give them something to explore. The result of the experiment was a whopping 30,000 conversions in just one month. That’s a whole bunch of people using a still-new technology, and all because they found the right time to present it.
The lesson: Find the perfect time and you’ll find the best way to help them use it.”
I can see a consignment, resale, thrift using QR codes
- in the dressing rooms: leading to a page on your blog where you talk about “Do these jeans make my butt look AWESOME?!?” with fit tips,
- or a QR code for a thrift posted by the linens leading to a blog entry “What size tablecloth fits what?”…
- or even, on the designer rack where the most-expensive stuff hangs, a QR code labeled “Why should I pay $40 for a used designer dress?” leading to a page with photos of all the folks your charity helps.