When you’re done watching the video, check out the 3 Part Series here on Auntie Kate the Blog on “Seasonal Sales and year-round shops: can they help each other?” based on my visit to a JBF sale.
Pay particular attention to the beginning, when Shannon outlines her life specifically to her potential franchisees. An excellent marketing technique and one you can practice.
Do you tell your business story so that your audience will
immediately identify and think about doing what you want them to do?
“One day I opened my closet and saw that there were new price tags hanging off dozens of my clothes and I thought…”
“I was brought up to value craftsmanship and I simply couldn’t furnish my first home with particleboard junk, so I…”