You can learn a lot just by looking. There’s ideas everywhere for your consignment, resale, or thrift shop. In fact, there’s so many good ideas out there, I carry a stack of index cards to write them down, and two cameras to capture them. Here’s my latest.
Susan, the smiling receptionist at my dentist’s, was amazed that I wanted to take this photo. But really…how many business card holders have you ever seen that gave the onlooker a REASON to take a card or two? A MOTIVATION to spread the word?
Simple little way that another potential customer/patient or two might become part of your business. Cost: Almost free (less than $10 for a sign that will last forever). Benefit: If even ONE more person learns about your business and comes in, and spends $100, that’s a cost-to-benefit ratio of 10. If over the years, 100 people become regularsin your shop, the ratio is even greater.