Over on Facebook, there’s been a discussion amongst consignment, resale, and thrift shopkeepers about Frequent Buyer Cards and electronic loyalty programs. I was particularly struck by Patty’s remark:
Posts Tagged ‘word of mouth’
Word of Mouth… get yourself in her purse!
Posted in Shopkeeping talk, tagged promotions, word of mouth on May 16, 2012 | 4 Comments »
“Help new customers talk about you”
Posted in 5- Minute Fixes, Shopkeeping talk, tagged competition, customers, word of mouth on March 12, 2012 | Leave a Comment »
How many of your consignment or resale shop visitors today will be new faces? How many of them will mention your shop to how many other people in the next day or two? And how
Deja Vuesday: Is your resale shop boring your visitors?
Posted in 5- Minute Fixes, Shopkeeping talk, tagged advertising, resale shopkeeping, success, web, word of mouth on January 17, 2012 | Leave a Comment »
This Deja Vu post is the one I personally refer consignment, resale, and thrift consultees when discussing how to build traffic through their doors. Often, they don’t realize what a great opportunity
Look like the Professional Resaler you are.
Posted in Shopkeeping talk, tagged advertising, blogging, daily operations, web, word of mouth on October 10, 2011 | Leave a Comment »
You’re chatting with a customer, or looking for some tips to put in your newsletter, or wondering what added value you can give to your clientele in your blog. So you need some information that will make you look like the professional resale expert you are? There’s plenty on the Internet. Here’s a few: Spot [...]
Improve your timing & get more WOM
Posted in Shopkeeping talk, tagged email, word of mouth on August 20, 2011 | Leave a Comment »
Great point from one of my favorite sites, gaspedal.com. They wrote: 3 great moments to create word of mouth Some moments are just naturally better opportunities to create conversations than others. If you can improve your timing, you’ll get a lot more word of mouth for the same effort. Moments to focus on: 1. [...]
How your resale shop can use Facebook Places.
Posted in Shopkeeping talk, tagged advertising, web, word of mouth on August 15, 2011 | 1 Comment »
SnapRetail has some good videos, and here’s one most consignment,
Are your staffers your Brand Ambassadors?
Posted in Shopkeeping talk, tagged advertising, employees, promotions, word of mouth on August 8, 2011 | Leave a Comment »
Word of mouth is everything, right? You do everything you can to get it: spectacular customer service, memorable display windows, imaginative and effective promotional events, awesome ads. You Facebook and tweet and blog until
Of swarm parties and mayors.
Posted in Shopkeeping talk, tagged customers, web, word of mouth on July 6, 2011 | Leave a Comment »
Have you explored whether Foursquare can help your resale, thrift or consignment shop’s social media strategy? Yes, another “social media” angle. They’re betting that folks like
Ask questions on Facebook to get them involved
Posted in Shopkeeping talk, tagged web, word of mouth on May 26, 2011 | 3 Comments »
Asking questions on Facebook is a great way to get followers involved. Make your
Happy customers: That’s the goal, right?
Posted in Shopkeeping talk, tagged customers, word of mouth on January 30, 2011 | Leave a Comment »
Nothing gets consignment, resale, or thrift store shopkeepers talking more than customer service “problems.” Yes, “problems” with those sneer quotes. Because (insert happy face here) they’re not problems, they are OPPORTUNITIES for your customer service to shine. Think I’m doing the Pollyanna shtick here? Nope. “You’ve probably heard the age-old statistic that when a customer [...]
Customer Service…the most neglected area of all
Posted in Shopkeeping talk, tagged Twitter, word of mouth on January 18, 2011 | 1 Comment »
Make your customer service so memorable, your customer will want a bystander to take a picture of herself, you, and what she bought! Customer service is the cheapest, most effective area in which your consignment, resale, or thrift shop can SHINE… and it’s also the most neglected. Customer service is so lacking that it can [...]
Quick client gifts in case you forgot
Posted in Shopkeeping talk, tagged christmas, holidays, word of mouth on December 8, 2010 | 4 Comments »
Oops…you meant to have a small but meaningful holiday gift around to give to your most cherished consignors, sellers, donors and customers, but time got away from you (it does do that, doesn’t it?) and now there’s no time to order something wholesale. But you still want to offer a small token of holiday cheer [...]
Is she a secret blogger…or him over there…or that other one?
Posted in economics of resale, Shopkeeping talk, tagged advertising, blogging, web, word of mouth on September 28, 2010 | 3 Comments »
Do you have avid fans of your shop who are bloggers? You may, without even knowing it. Have you tried asking recently? Then asking them to blog about your shop? Even going so far as to having
Step 3 in Freshening up your Resale, Thrift, Consignment Shop: Liven It Up
Posted in Shopkeeping talk, tagged promotions, resale shopkeeping, word of mouth on August 25, 2010 | 2 Comments »
Here’s the fun part of Freshening up your shop, after you’ve managed Step 1 and Step 2. You’ve cleaned up and spruced up so the shop looks, and operates, the way you have in mind. Now, you just have to give people a reason to visit, to enjoy, to talk about your shop and to [...]
You are more special than you think.
Posted in Shopkeeping talk, tagged advertising, perceived value, word of mouth on August 9, 2010 | 1 Comment »
How do buyers and sellers, cleaner-outers and accumulators, choose a resale shop to deal with? And what makes them decide to continue consigning at your shop, donating to your thrift store, buying and selling in your resale shop? They choose the shop which seems to be
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