You can learn a lot from history… even history of a “real” store. What went wrong? …interviews …depict a company that chased after rivals, rather than charting its own course, and that cut quality and lost touch with customers. Simply put, it filled its stores with stuff that people didn’t want. [Emphasis Kate's] Read the [...]
Posts Tagged ‘perceived value’
The Gap: A hot-to-not story of American retailing.
Posted in economics of resale, Shopkeeping talk, tagged accepting, perceived value, success on April 29, 2012 | 6 Comments »
Are you a practicing UPOD resaler?
Posted in 5- Minute Fixes, Shopkeeping talk, tagged perceived value, resale shopkeeping, small business on April 9, 2012 | Leave a Comment »
Under-promise and
You have a right to brag.
Posted in economics of resale, Not-for-Profit Resale, Shopkeeping talk, tagged perceived value, resale shopkeeping, small business on March 23, 2012 | Leave a Comment »
Don’t forget, I told you that you have a right to brag. I know. It’s hard
Is it spring yet? It can be… in your shop windows!
Posted in 5- Minute Fixes, Shopkeeping talk, tagged display, perceived value, resale shopkeeping on February 10, 2012 | 2 Comments »
Are you dying for spring in your consignment, resale, or thrift shop… although
Deja Vuesday: “I can’t seem to turn my consignors into shoppers!”
Posted in Deja Vuesday, Shopkeeping talk, tagged perceived value, selling on October 4, 2011 | 5 Comments »
Are your suppliers rushing in with their winter goods? The door keeps swinging open, armloads of wonderful stuff arrives every hour… but sales aren’t keeping pace? Maybe it’s your fault. Are you getting some bucks out of your suppliers while they’re in the shop? Our Deja Vuesday post this week is definitely worth revisiting, in [...]
Absolute price? Absolute Rubbish.
Posted in economics of resale, Shopkeeping talk, tagged customers, perceived value, resale shopkeeping on August 16, 2011 | 1 Comment »
I got an email the other day, from a resale shopkeeper who attended my workshop, The Price is Right… or is it? at NARTS Conference in June. She (or he, the complainer was anonymous) complained that
Add value. Get full price. Everyone’s happy.
Posted in economics of resale, Shopkeeping talk, tagged markdowns, perceived value on May 18, 2011 | 1 Comment »
So it’s not selling. Sittin’ there, takin’ up room, boring your customers, prohibiting you from using that space for goods that will sell. After all, that’s what you’re here for. To sell stuff. So what’s the obvious thing to do? Mark it down. NOT. Well, I take that back. It may be
“The messier and more confusing a store looks, the better the deals it projects.”
Posted in Shopkeeping talk, tagged customers, perceived value on April 8, 2011 | 2 Comments »
Take heart as you pile those spring items in and do your best to find space where you never thought you had any, before. It may be all to the good for a certain type of store. After all,
Making consignment, resale, thrift customers feel even MORE special.
Posted in Shopkeeping talk, tagged advertising, email, perceived value on February 22, 2011 | 2 Comments »
Justin Tyme. Your new secret agent… (Or, if you’d rather? Justine Thyme.) Turn your broadcast email into a “for-members-only” secret spot by suggesting one
Will they spend more money if it saves them time?
Posted in economics of resale, Shopkeeping talk, tagged customers, perceived value, selling on February 19, 2011 | 3 Comments »
Hurry, hurry, hurry…everyone is, or at least feels like she should be…pressed for time. And that includes your consignment shoppers, your resale customers, your thrift store browsers. Not to mention consignors, sellers, and donors. And chances are, they’re more concerned with time than with
The best things in life…are better when they aren’t free?
Posted in Shopkeeping talk, tagged perceived value, promotions on January 20, 2011 | Leave a Comment »
. . Here’s an idea worth considering if your consignment, thrift, resale shop has after-hours events or presentations. Always
Consignment Anniversary Celebration. Win a free book!
Posted in Shopkeeping talk, Slices of (my) life, tagged daily operations, display, perceived value on September 20, 2010 | 18 Comments »
Happy 35th Anniversary Week to ME! Yes, I know. I’ve been around the consignment counter a few times. With 35 years gone by since I opened my own shop (and more years than that involved in the biz), it’s easy for me to think I’ve seen it all before. (More about me on yesterday’s intro [...]
Big anniversary coming up for me… and the presents will be for you.
Posted in Shopkeeping talk, Slices of (my) life, tagged holidays, perceived value, resale shopkeeping on September 19, 2010 | 12 Comments »
This week I will be celebrating the 35th anniversary of opening my consignment shop. THIRTY-FIVE years! That means (oh lordy) that the grandchildren of the children who were outfitted by one more time back in 1975…are now FOURTH-GENERATION resale fans. Stunning. Un-believable. I wonder how much landfill space, water pollution, carbon footprints my [...]
Step 4: Now that your resale shop is freshened up, let’s freshen up the till, shall we?
Posted in Shopkeeping talk, tagged blogging, perceived value, small business on August 26, 2010 | 2 Comments »
Here’s the pay off in Freshening up your shop, after you’ve managed Step 1 and Step 2 and Step 3. Sell it! Once a new manager, new sales team, or new owner feels like there’s some significant upgrading of the consignment, thrift, or resale shop visible and working, it’s time to sell the shop … [...]
Step 2 to Freshen up a Consignment, Thrift, or Resale Shop: Spruce it up.
Posted in Shopkeeping talk, tagged perceived value, resale shopkeeping on August 24, 2010 | 5 Comments »
See Step 1 here. Okay. Your next step, when tackling a big project like turning a shop around, after cleaning it up, is to Spruce it up Physically: We mentioned fixtures in passing in Step 1. But now’s the time to take a good hard look at the fixtures you’re using. I do believe that [...]
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