It’s a Classic.

Yes, I know that you’ve heard that statement too many times. Most often voiced by consignors or suppliers who want you to accept the moth-eaten Villager wool suit from 1979, or non-profit volunteer pricers who insist the beribboned goose cookie jar is worth at least $15…. but

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The ReEvent: Learning by Surfing

One thing about the Internet…you can tap into some of the most brilliant minds in the world from the comfort of your keyboard. And it’s especially rewarding when you look at a business which has some traits in common with yours, but is a few degrees different, because you get to become a consumer again, [...]

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BackAgain Bucks, Come Back Coupons, and the like: July’s the Time!

One of the most generous coupons or discounts you can offer in your consignment or resale shop is the Slow-Time-Before-The-Season-Change coupon, commonly called BeBack Bucks, BackAgain Bucks, Come Again Coupons, and the like. You can afford to give what is perceived as a very valuable shopping perk because: You are giving a

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Another way to extend your business reach.

Clothing swaps. How could you use THESE to build your business, increase awareness, and…perhaps the most important use of all…

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Wacky Wednesday: Your Favorite Consignment or Resale Phrase

Today’s Wacky Wednesday Giveaway is sponsored by Once Again Consignment in Roswell New Mexico. Why? MollyB says HowToConsign.com has brought Once Again Consignment to the top of Google. With a common name, I was struggling to be recognized online. With the additional exposure and links at HowToConsign.com my store is now on page 1 for [...]

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Here’s something to Twitter, Facebook or blog about, or send your email list….

Need a quick “why-shop-with-us” message? To Twitter, put on Facebook, to blog about or send your

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Last-minute Holiday Email Subject Lines for Resale & Consignment Shopkeepers

Just a handful of possible broadcast email lines for my resale industry friends to use… I’m compiling a brand new Product for the Professional Resaler that will be out soon, full of Email subject lines/ Ad headlines/ Press Release Headlines/ Window Signage/ Rack Card Wording and more. It’s gonna be BIG, I promise you. Here’s [...]

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Poking one’s nose in other people’s business

One of the great advantages of running a retail resale, consignment, or thrift shop is that you get to nose around in other shops disguised as a customer. We don’t often appreciate this. I mean, rocket scientists can’t through other rocket-scientist-labs and widget makers are usually banned from other widget workshops. But we, lucky little [...]

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Valentine’s at the Restaurant: Business super tonight but…

Try to go out to dinner tonight on Valentine’s Day. Chances are, it’ll be impossible. But tomorrow night? You’ll have your pick of restaurants, best tables, and attention from the wait staff. Valentine’s Day is a biggie in the restaurant business, so I figured today was the perfect day to chastise them for overlooking the [...]

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