Hiding your (holiday) lights under a bushel.

Okay, so you’ve planned a Local Artist’s Fair for the Saturday before Thanksgiving in your consignment shop.
Great! Count on me!
I’ll be there. Look at those terrific offerings in the email body text. What resale shopper in her right mind wouldn’t

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How to write to Santa

A Christmas/ Holiday Thrifty Idea for consignment and resale shops:

How to write to Santa: Now THAT’s an eye-catching email headline from your consignment or resale shop right about now!
And best of all, it’s an email you won’t even have to write…because it’s already been done…as a press release from the USPS. There’s even

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Cash for Clothing Clunkers: Dare you?

I kept waiting for one of the resale or consignment shops who send out broadcast emails to send one entitled
“Cash for Clothing Clunkers.”
Thought it would be a good subject line for a message about

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Email, coupons, and pondering customer response

Many consignment and resale shops send out terrific broadcast emails (if you don’t, I recommend it. *)
I got one the other day. Made me sit up and take notice.

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