Just like TV commercials, there’s an overload in email in boxes starting now as every merchant seeks to direct the dollars spent into their coffers. If you plan to send emails
Posts Tagged ‘email’
Why I Am Not Opening Your Email This Holiday Season
Posted in Shopkeeping talk, tagged advertising, email, small business, web on November 18, 2011 | Leave a Comment »
No ID, no idea
Posted in 5- Minute Fixes, Shopkeeping talk, tagged advertising, email, small business, web on November 9, 2011 | 1 Comment »
Here’s the complete text of an email
5 Minute Fix: Getting the most out broadcast emails
Posted in 5- Minute Fixes, Shopkeeping talk, tagged advertising, email, resale shopkeeping, web on September 16, 2011 | Leave a Comment »
Continuing our week-long series on The Internet: It’s free, but do you get FULL VALUE? with the top 3
5-Minute Fix: Use your email to better your business
Posted in 5- Minute Fixes, Shopkeeping talk, tagged email, small business, web on September 12, 2011 | 2 Comments »
Today, we begin our latest one-week series on The Internet: It’s free, but do you get FULL VALUE? with the top 3 points
No such thing as a dumb question.
Posted in Shopkeeping talk, tagged email, web on September 3, 2011 | 2 Comments »
Recently, I’ve gotten some emails that show every recipient’s email address out there for anyone to misuse (including one consignment shop which published, in that manner, their complete consignor email list. So any other shop could use it. Ouch.) While searching
“Get the job…for less than $100.”
Posted in Shopkeeping talk, tagged advertising, display, email, Twitter, web on August 25, 2011 | 2 Comments »
Now that’s an email/ blog/FB/ tweet subject line that will
Improve your timing & get more WOM
Posted in Shopkeeping talk, tagged email, word of mouth on August 20, 2011 | Leave a Comment »
Great point from one of my favorite sites, gaspedal.com. They wrote: 3 great moments to create word of mouth Some moments are just naturally better opportunities to create conversations than others. If you can improve your timing, you’ll get a lot more word of mouth for the same effort. Moments to focus on: 1. [...]
Is that a real ______________ ?
Posted in Shopkeeping talk, tagged advertising, email, Twitter, web on August 1, 2011 | Leave a Comment »
Is that a real _____ ? Why, yes it is. Click here to see designer items we have in right now. Tee-hee. How many of you tried to “click here”? Great headline and body copy, isn’t it? (Thanks to Peonies for bringing it to the forefront of this busy brain.) SO effective… and it gives [...]
Aw, come on. Help me out here.
Posted in economics of resale, Shopkeeping talk, tagged email, markdowns on July 21, 2011 | 1 Comment »
Have you ever had the experience of not recognizing an acquaintance in a place you don’t associate her with? I did, the other day, when I saw my hairdresser in the grocery… I just couldn’t place who she was. That happens
So simple. So effective. So perfect for your consignment or resale shop.
Posted in Really good ideas, Shopkeeping talk, tagged advertising, blogging, email, Twitter, web on July 1, 2011 | 1 Comment »
I love, love, love
Making a “temporary” web site
Posted in Shopkeeping talk, tagged email, small business, web on May 24, 2011 | 5 Comments »
What do you do if you can’t easily and quickly make a page on your web site (or goodness gracious, don’t even have a web site for your consignment, thrift, resale shop!), but you have something you really want to tell folks MORE folks than just
They aren’t paying attention, Part #2
Posted in Shopkeeping talk, tagged advertising, email, sea of sameness, web on March 30, 2011 | 2 Comments »
They aren’t paying attention, Part #1, talks about quick little messages to your clientele that go right over their heads or through their minds with no lasting impression of your business. Go ahead, read that first. I’ll wait…. Oh, you’re back? Do I have your attention? Okay… They aren’t paying attention Part 2: Make sure [...]
Making consignment, resale, thrift customers feel even MORE special.
Posted in Shopkeeping talk, tagged advertising, email, perceived value on February 22, 2011 | 2 Comments »
Justin Tyme. Your new secret agent… (Or, if you’d rather? Justine Thyme.) Turn your broadcast email into a “for-members-only” secret spot by suggesting one
Consigning prom attire: Getting it in
Posted in Shopkeeping talk, tagged accepting, advertising, email on February 17, 2011 | 1 Comment »
You know you need lots of prom dresses, and even more accessories, to make a big splash in your consignment, resale, or thrift shop this year…but it’s all too easy for your suppliers to forget that they have such things to pass on to another. It’s imperative that you remind them…and let them know that [...]
What’s YOUR mood when you’re working your way through your in-box?
Posted in Shopkeeping talk, tagged advertising, email, web on February 16, 2011 | 7 Comments »
Don’t know about you, but when I open my email, my main mission is Search and Destroy. Yes indeed. My main goal while looking at my email is to get my in-box down to a manageable size. So, out goes: The obscure. A subject line which doesn’t say much, for example Special Savings…versus what this [...]
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