Andy Sernovitz, the Word-Of-Mouth guy, tells this story about an amazing event that you might remember: In 1999, 60,000 people drove their plain Saturn sedans to Spring Hill, Tennessee to meet the people who made them. Why? They felt taken care of by the company’s no-haggle concept. They were amazed when they got a friendly [...]
Posts Tagged ‘customers’
2 Word of Mouth Stories that are super-useful for resale
Posted in quotations of use, Really good ideas, Shopkeeping talk, tagged advertising, blogging, customers, resale shopkeeping on May 9, 2012 | Leave a Comment »
The Customer Is Always (Convinced That He’s) Right
Posted in Shopkeeping talk, tagged customers, daily operations, Products for the Professional Resaler on April 1, 2012 | 1 Comment »
Everyone deals with dissatisfied customers. Everyone. From the grocery manager to your dentist and everyone in between. The stakes don’t usually add up to $10,000
“Help new customers talk about you”
Posted in 5- Minute Fixes, Shopkeeping talk, tagged competition, customers, word of mouth on March 12, 2012 | Leave a Comment »
How many of your consignment or resale shop visitors today will be new faces? How many of them will mention your shop to how many other people in the next day or two? And how
That 20% of customers you lose every year: Get them back
Posted in Shopkeeping talk, tagged customers, small business on March 8, 2012 | 1 Comment »
Many years ago, I was on the board of directors for NARTS with Annette, who owned a large childrenswear consignment shop in the Orlando area. When I visited her large, bustling shop, I noticed several
Agree? Disagree? Explain.
Posted in Shopkeeping talk, tagged customers, selling on February 12, 2012 | 18 Comments »
Recently, one of our Loyal Readers made a statement: “The primary reason people shop consignment is to SAVE money” and I’d like to examine that, if I may. Is it true
I {heart} Valentine’s Day all year long in consignment & resale!
Posted in Shopkeeping talk, tagged customers, holidays, promotions on January 15, 2012 | Leave a Comment »
Can you think of a holiday better suited to consignment, thrift and resale shops than Valentine’s Day? After all, don’t ALL of your customers always say
Are the kids driving you crazy yet?
Posted in Shopkeeping talk, tagged advertising, customers on December 16, 2011 | Leave a Comment »
The closer to Christmas it gets, it seems the more impossible the kids get… whether they’re wreaking havoc on your displays, causing chaos at family gatherings, or destroying the den. Here’s the simplest solution: get them busy decorating their own paper-bag gingerbread men. Instructions here, but instead of making a “paperdoll” strip, I’d cut separate [...]
Start Planning Better
Posted in Shopkeeping talk, tagged consignors, customers, success on December 11, 2011 | 5 Comments »
I like the 3 Ways to Start Planning Better for your Business ideas from a blogger on the SBA site. Especially
Mea culpa, mea maxima culpa
Posted in Shopkeeping talk, tagged customers, success on November 20, 2011 | 3 Comments »
Everyone makes mistakes. It’s inevitable when you are dealing with the public. The point isn’t the mistake; customers will forgive just about anything as long as the situation is politely and swiftly resolved and you extend a complete and heart-felt apology, demonstrating clearly that it was your fault: Mea culpa. Bob went to a Big [...]
All my shop wants for Christmas…
Posted in My Favorite Things, Shopkeeping talk, tagged christmas, customers, holidays, selling, success on November 10, 2011 | Leave a Comment »
If I were going to give my consignment, resale, or thrift shop (and therefore, really, my wallet) a holiday gift,
A Shop Local Holiday Gift for Consignment, Resale & Thrift Shops
Posted in Not-for-Profit Resale, Shopkeeping talk, tagged christmas, customers, resale shopkeeping on November 8, 2011 | Leave a Comment »
This easy-to-make, unusual, and interactive little holiday gift (originally offered on Too Good to be Threw, The Premiere Site for Professional Resalers) has proven
Getting action from all that Facebook Time
Posted in Shopkeeping talk, tagged advertising, customers, web on October 20, 2011 | Leave a Comment »
From the look of things, more and more consignment, resale, and thrift store managers are investing
Help; tell about YOUR experiences with Black Friday in consignment, resale, thrift
Posted in Shopkeeping talk, tagged christmas, customers, daily operations on October 19, 2011 | 14 Comments »
It must be holiday selling planning time! Marcy writes: We opened May 2011. It’s about 3200 sq feet, with great visibility on “the main drag”. Many folks will have
Deja Vuesday: “How long you been here?”
Posted in Deja Vuesday, Shopkeeping talk, tagged advertising, customers, HowToConsign.com, web on October 18, 2011 | 2 Comments »
Without further ado, for Deja Vuesday today may I present a post that is even MORE important
Inspiration among the Electrons
Posted in Shopkeeping talk, tagged advertising, customers on August 22, 2011 | 2 Comments »
Cruisin’ the web today, found a nice little list you might wish to use
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TGtbT.com MeetUp 6PM Lobby BarJune 21st, 201225 days to go.-
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