An old consignment peer of mine (oh, sorry… I mean a resale peer of long standing ) is having a cash mob come to her shop soon. Cash mobs attract shoppers to stores they might not otherwise have been aware of. Cash mobs are organized by a disinterested party (often a shop-local advocate) and the [...]
Posts Tagged ‘coupons’
Cash mobs and future coupons…
Posted in Shopkeeping talk, tagged coupons on March 25, 2012 | Leave a Comment »
Agree? Disagree? Explain.
Posted in Shopkeeping talk, tagged advertising, coupons on February 3, 2012 | 16 Comments »
Untrained marketers who say we need to do something always go the easy let’s discount way. It takes very little imagination and since
“Do you have sales?”
Posted in Shopkeeping talk, tagged coupons, markdowns, selling on August 4, 2011 | 4 Comments »
Ever wish you could come up with a good, quick, polite answer to the perennial question, “Do you have sales?”? My reply (which isn’t
Have a GROUPON Gathering! The next step.
Posted in economics of resale, Shopkeeping talk, tagged coupons, promotions on July 26, 2011 | 5 Comments »
It’s fine to have a Groupon offering in your consignment or resale shop. After all, you plan on making lots of new fans for your shop from this. But have you taken the next step? Have a GROUPON Gathering! Here’s how:
Why you need store bucks. 10 Reasons. You can think of more, I’m certain.
Posted in economics of resale, Shopkeeping talk, tagged coupons, daily operations, success on April 15, 2011 | 11 Comments »
Why you need store bucks. * To reward a consignor for bringing items in at the beginning of the season. * To add to a payout, if you’re a buy-outright, as incentive for that seller to shop. * To thank a particularly helpful donor. * As incentive for staffers. * As appreciation to a volunteer [...]
New Ideas for your New Year: What If?
Posted in Shopkeeping talk, tagged coupons, customers, resale shopkeeping on January 8, 2011 | 2 Comments »
What If… you thought of your consignment, resale, or thrift shop just a little differently in 2012? Would your shop be more successful? More fun to run? Would you find unexpected supporters and fervid fans if you just approached things a tiny bit differently? This week we’ll present a few What Ifs for you to [...]
BackAgain Bucks, Come Back Coupons, and the like: July’s the Time!
Posted in economics of resale, Shopkeeping talk, tagged coupons, mailing list on July 15, 2010 | 4 Comments »
One of the most generous coupons or discounts you can offer in your consignment or resale shop is the Slow-Time-Before-The-Season-Change coupon, commonly called BeBack Bucks, BackAgain Bucks, Come Again Coupons, and the like. You can afford to give what is perceived as a very valuable shopping perk because: You are giving a
Are your coupons recyclable? If you’re consignment or resale, what else?
Posted in Shopkeeping talk, tagged coupons, customers, word of mouth on March 2, 2010 | 2 Comments »
Let’s face it, in consignment and resale, we recycle everything from our merchandise to 2nd-time-around hangers, re-purposed fixtures, rescued pets (and a few re-purposed spouses.) So what could be more natural than to recycle shop coupons? And how news-worth, word-of-mouth-worthy is this? Here’s how I’d do it: Make them
Silliest fine print I have ever seen.
Posted in economics of resale, Shopkeeping talk, tagged coupons, markdowns, profit on February 25, 2010 | 3 Comments »
Received in my email recently, a message from a consignment (or maybe it was a resale) shop looking to rid themselves of the last vestiges of winter merchandise (“We’re getting great spring stuff in and we need the space! $1, $5, $10 racks! Come see!”) In the email, a coupon for 25% off any item. [...]
Email, coupons, and pondering customer response
Posted in economics of resale, Shopkeeping talk, tagged coupons, email on October 21, 2009 | 4 Comments »
Many consignment and resale shops send out terrific broadcast emails (if you don’t, I recommend it. *) I got one the other day. Made me sit up and take notice.
Our coupon’s so popular, we might as well…
Posted in economics of resale, Shopkeeping talk, tagged advertising, coupons on December 18, 2008 | 3 Comments »
…blow everyone off. That’s what Uncle Ben’s Rice did. They had an offer in Oprah’s and Rachel Ray’s magazines (think for a moment how much a full-page ad plus the blow-in card cost. Just stop and THINK how much this company had invested. Just THINK.) The offer screamed GET A FREE* BOX OF LONG GRAIN [...]
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