Stop Giving Cash Off in your Consignment Shop NOW

No more $5 off a $35 purchase or $10 off a $50 purchase or whatever you have been doing; STOP IT RIGHT NOW.
Really.
At least for now.
Here’s what you do instead:
You give

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5 things rich consignment & resale shopkeepers do differently than poor shopkeepers.

They plan ahead.
Do you have every event, every ad, every blog message, website change, consignor letter and bag-stuffer….even every display window theme, between now and the end of the year planned out? Know when and how you will let your prospective audience know about the events? If so, you may be a rich-shopkeeper-in-the-making.
 
They seize the [...]

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Pumpkins all put away? Ready for a Merry Recycled Holiday?

For Consignment and Resale and Thrift Shops, a special Product for the Professional Resaler: Find out how to make November and December months that you’ll love!

 
Yes, [...]

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Cash for Clothing Clunkers: Dare you?

I kept waiting for one of the resale or consignment shops who send out broadcast emails to send one entitled
“Cash for Clothing Clunkers.”
Thought it would be a good subject line for a message about

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Excuse me, but is your save-the-earth bag full of germs?

What with Target finally “going green” with reusable shopping bags (and taking a tip from consignment and resale shopkeepers who’ve been giving a nickel “rebate” for years!) and CVS getting a dollar cash and four trips in out of you to give you a dollar store credit (weird, I know. Think it’ll fly?)  and people [...]

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Email, coupons, and pondering customer response

Many consignment and resale shops send out terrific broadcast emails (if you don’t, I recommend it. *)
I got one the other day. Made me sit up and take notice.

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Store Brands Resource for Consignment & Resale Shopkeepers

Know your Store Brands Update:
Robin Caldwell, back last spring on her blog Luxe Redux, listed many store brands, and lots of consignment and resale shopkeepers lauded her. She promised…and now she’s DONE! and update with more brands. Many thanks, Robin!
My original post, where you’ll find the link.

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Sure glad I’m not manning the sales desk here.

Wouldn’t you get awful tired of answering the question, “So how much is this?” if you were working in this resale shop?

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How much is YOUR floor space worth?

Consignment and resale shopkeepers are well-known for being frugal. They want to help their customers get the best buys.
But when is your floor space simply NOT WORTH selling left-overs at 75-80-90% off the price you originally set for them? What about those tired clearance racks, those “dollar bargain” sections, merchandise that 3 or 4 or [...]

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Seasonal consignment sales: What are YOU doing?

Large Consignment Sale Attracts Moms
Trio puts together consignment sales
Consignment sale opens today in Noblesville
Children’s goods at giant consignment event
Businesswomen expand consignment sale
Omaha Moms: A Consignment Sale Worth Visiting
Limited-time, seasonal consignment sales, which typically pay consignors 70% and even more, are proliferating wildly in this economy.
Renting a

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Welcome, and WELL DONE!

I’d like to welcome the newest Sponsors at HowToConsign.com, and to introduce you to them (links to their sites on HTC’s Clickable Map & Directory)…
The Emporium Your Home for Elegant Resale, NH
Tiffany’s Second Time Around, MI
Consigning Women, AZ
Goddess Plus, CT
Jean’s Good as New, AR
Just 4 You Riverfront, OH
Good Buy Consignment, UT
but even more, I’d like [...]

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HowToConsign.com beats out Facebook.

Need I say more? If you’re not on HowToConsign.com (after all, it’s about a quarter a day… your ad budget can take that, can’t it?) you might wish to be.

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Let’s go to the mailbox! A consignment shop owner asks:

Bloggers just LIVE for the thoughtful questions posed to them, and Auntie Kate is no exception.
Imagine her delight when this missive from a resale shopkeeper landed on her virtual desktop:
I’m two months into the store and we are doing well….Still the only shop in town, doing lots of advertising, very nice and clean store, reasonable [...]

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Come on in, set awhile. Why NOT to use Twitpic

(This post is a follow-up to The Trap of Twitpic.)
What’s the point of adding a graphic to your Twitters?
If it’s to intrigue, entice, and encourage folks to visit your consignment or resale shop, I suggest you post

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Twitter for Business: Consignment & Resale Division

Bluebird of happiness, or for the birds?
Can Twitter help your business, for the simple investment of 140 carefully-crafted characters?
What would you say? How would you get

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