get shoppers into your actual, physical, bricks-&-mortar, REAL store.
This is an aspect of web design that is not usually talked about online… because, well because everyone who’s online thinks everyone’s online! But getting Internet surfers to actually step away from the computer/iPad/iPhone and come shopping? A topic WE need to know more about.
Then, of course, there’s the all-important search engine ranking. It’s great to optimize our web sites to draw shoppers into our business. But first,
they have to FIND us.
And that’s where we really have to roll up our sleeves, because we’re competing with the big boys: the local shopping review sites, from Google Places for Business to Yelp. When sites like these fill the search results, how can your shop compete? Well, it isn’t easy… but it IS easy to edit your web site so searchers will find you!
So: We’ll be looking at a handful of consignment or resale shops who have (bravely!) volunteered their sites for appraisal this week, and at the end of the week, we’ll post a “ranking” sheet you can use to analyze your site and plan the changes you may want to make.
Now: This will not be a technical analysis because, well, because we aren’t. Not you, not me. And, our target audience isn’t either. Yes, I will use techie terms like metatags and above the fold, but not to worry. You’ll get it.
You might, first, want to brush up on a few things. First, check out the newest section on TGtbT.com, where I’ve posted my handout from my latest workshop, What? ME blog? which is closely related to optimizing your web site.
We also did a mini-series called The Internet: It’s free, but do you get FULL VALUE? here on the blog last fall which starts here.
Then get ready for a wild ride through
Optimizing your Web Site for Resale Shoppers!
See you tomorrow….Photo altered from an original by savannahnow.com