Under-promise and over-deliver. UPOD. You’ve heard that before.
The idea behind UPOD is that people are most favorably influenced by great service they don’t expect, rather than great service they do expect. (Emphasis mine.)
Now here’s the definitive way to accomplish that. Without stressing yourself or your staff out.
It’s so simple you’ll smack your forehead and shout Boy Howdy.
That is, if you’re from Texas. If you’re not, choose the appropriate phrase. (What on earth is Kate talking about now? What’s Boy Howdy?)