Eaten the ears off your chocolate bunny? Ready to think about work? Even if you wait until tomorrow to do this, here’s
another way to use Facebook to delight the clients of your consignment or resale shop.
Make a captioned photo album on your Facebook Page that tells a story, start to finish (see an example on mine.) Yours could be about:
- A day in the life of MyShop (take a photo every 30 minutes or so, then choose the best for your album)
- The 250-piece consignment (coming in, examining, tagging, putting in stock…with lots of customers hovering of course!)
- Any project around the shop: repainting, papering the dressing rooms, rearranging a room setting…even re-doing the front window display
- A select group of customers (chosen for the target markets you appeal to) trying on the new season’s clothes and vamping all around the shop
Don’t forget the captions…and make ‘em fun and motivating for all your fans. Remember, you’re telling a story with a beginning, middle and end.
Check the size: If you size your pictures so that the captions can be seen without scrolling (I didn’t on my last shot, and see what a difference it makes in the ease of enjoying the album) people will enjoy it more. Max about 375 pix high, at least on my monitor. Not a deal-breaker if this is a step you don’t know how to fiddle with (maybe Deb will tell us ;) ), but thoughtful.
Remember: don’t put every single photo you take in your album, just the BEST. Get your shop name in as many of the photos as you can, in one way or another. Focus! Frame and/or crop for the best look!
Then come back here to Auntie Kate the Blog and give us the URL of your album so we can see what sprung up this spring at your shop!