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Teen Vogue magazine, published by the Condé Nast division of Advance Publications, sought last year to make back-to-school even bigger with an elaborate promotion Continue Reading »
If you run a thrift store, and your volunteers complain that there’s nothing to do today….
Or if you have folks who’d like to help your shop succeed, but don’t wish to have a sales-floor assignment…
Or if you know there are some folks who’d help, but they’re not up to standing on their feet for hours…
Here’s a treasure-trove of cute ideas for turning bits and pieces into adorable, salable, and Continue Reading »
Recently, I read this Facebook comment. A consignment shop owner was replying to another who was flying cross-country to visit the area and wanted to know “if there are any good shops to visit” in the Continue Reading »
What happens when you have to take a privilege away from your shoppers?
How can you turn what will be perceived as a negative, into a positive?
Here’s how one business did it wrong. In a Continue Reading »
When a stranger looks for your business in a search engine, will they find you? Or will the first results be those of your competition?
How search engines decide who goes first is complicated (not to mention, in many ways, “secret”) and involves knowing a heck of a lot more than you as a shopkeeper care to learn. But there’s a simple, 5-minute way to help search engines find your web site.
Is there an easy, non-geeky way to improve your search-engine ranking? Continue Reading »
One of the biggest changes in how people shop is the Internet. But maybe not the way you think.
Sure, you can comparison shop all over the world, you can see what’s available in far-flung markets, and you can even find a bricks-&-mortar shop that’s to your liking, but the biggest change that all our inter-connectivity has wrought?
Opinions. Reviews. Actual people talking about some place you’re interested in.
I mean, seriously, wouldn’t you Continue Reading »
Does your consignment, resale, thrift shop search for opportunities to get editorial coverage, not only in your local paper and TV and radio, but also in local blogs or local online news carriers?
Does the very thought of Continue Reading »